This blog explores the difference between having a carbon footprint and having carbon data you can actually act on. It breaks down what "decision-useful" means, what's missing from a basic total, and why measurement alone isn't the same as real climate progress

FIFA's 2026 World Cup polluted an estimated 9 million tCO2e. This blog breaks down the flights, private jets, sponsors and human cost behind that number, and asks why a tournament sponsored by the world's biggest oil company still calls itself sustainable.

Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.

The Global Media Sustainability (GMSF) Framework is a voluntary industry framework for measuring greenhouse gas emissions from media campaigns consistently across channels. This article breaks down what it is, the problem it solves, what it tracks, and what adopting it does, and doesn't, actually mean.

AI is becoming part of the infrastructure of advertising. That means responsible media can no longer stop at carbon measurement. It needs to connect carbon, advertised emissions, AI governance, culture and trust into the way media businesses actually work.

For this edition of Impact Leaders, Toby speaks with Sophie O’Brien, founder of Pollen Careers, about what happens when you stop trying to game broken hiring systems and start redesigning them instead. They talk about the frustration that led Sophie to build Pollen, what she has learned from working with early-career talent, how she balances values with commercial reality, and why impact often shows up in the smallest moments as much as the big wins.

Learn what B Corp means, how certification works under the new standards, and what it means for businesses looking to certify or recertify.

Learn what ESG means in practice, why it matters beyond reporting, and how SMEs can focus on the environmental, social, and governance issues that count.

Learn what net zero really means, why it is more than offsetting, and what businesses need to do to build a credible reduction-first strategy.

Learn what a carbon footprint is, what it includes, how it is measured, and how businesses can use footprint data to prioritise action and reduce emissions.

Learn what Scope 1, 2 and 3 emissions mean, why they matter for SMEs, and how to use them to measure impact, identify hotspots, and act credibly.

ZeroBees & Veraco partner to help healthcare providers cut costs and carbon footprints with the HyGe Smart Dispenser. Align with NHS STEPS today. Be part of the sustainable healthcare movement!

At ZeroBees, we help organisations uncover and reduce their carbon emissions — especially in complex sectors like digital media. One of the most powerful examples of this is our work with The Independent, the UK’s leading fully digital news brand.

Why is the EU Backtracking on Sustainability? Green Deal Rollbacks, Political Drivers, and SME Implications from ZeroBees

The B Corp certification is undergoing significant changes in 2025. Here's your briefing on what to expect.

What are Britain's priorities for the upcoming COP29 summit in Baku. We take a look at some of Britain's key promises ...

ZeroBees becomes a Certified B Corporation.

Diversity Media Sales leading the way on inclusion in media with ZeroBees' new Business Impact Tracker

Feeling down and powerless after COP28? It's been a roller-coaster that's for sure. From "historic" (!) to "abject failure," the mixed reviews and weasel words in the final commitments (or lack thereof) surrounding #COP28 have left many people feeling a little anxious and betrayed. But amidst the complexities and challenges, we can't succumb to powerlessness. We need to channel that energy into positive change where we can - in our organisations, individuals and communities.

Every company should include their banking and investments in their carbon footprint.