Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.

The Global Media Sustainability (GMSF) Framework is a voluntary industry framework for measuring greenhouse gas emissions from media campaigns consistently across channels. This article breaks down what it is, the problem it solves, what it tracks, and what adopting it does, and doesn't, actually mean.

Learn what B Corp means, how certification works under the new standards, and what it means for businesses looking to certify or recertify.

Learn what ESG means in practice, why it matters beyond reporting, and how SMEs can focus on the environmental, social, and governance issues that count.

Learn what net zero really means, why it is more than offsetting, and what businesses need to do to build a credible reduction-first strategy.

Learn what a carbon footprint is, what it includes, how it is measured, and how businesses can use footprint data to prioritise action and reduce emissions.

Learn what Scope 1, 2 and 3 emissions mean, why they matter for SMEs, and how to use them to measure impact, identify hotspots, and act credibly.

Life Cycle Assessments (LCA) measure the environmental impact of products from creation to disposal. Here's our guide to LCA!

The B Corp certification is undergoing significant changes in 2025. Here's your briefing on what to expect.

Planetary tipping points refer to critical thresholds in the Earth's system that, when crossed, lead to significant change.

What is the Corporate Sustainability Due Diligence Directive (CSDDD) and how will it affect SMEs?

What is the Corporate Sustainability Reporting Directive (CSRD) and what does it mean for my company?

What are single and double materiality when it comes to your business' sustainability? What is the difference and which should you use?

Climate change is full of specific terms. Here, we'll unpack climate vs weather, climate change mitigation, adaptation and resilience.

Every company should include their banking and investments in their carbon footprint.

What is the full carbon impact of your pension? The ZeroBees' pensions league table & calculator tells you your pension's carbon emisssions

The Greenhouse Gas (GHG) Protocol is an internationally accepted accounting and reporting standard for measuring and managing GHG emissions.

Greenwashing, or making false or misleading environmental claims, is considered a form of false advertising and is subject to penalties

Greenwashing is where companies make exaggerated or false claims about their environmental impact.

We breakdown the key emissions from IT equipment and steps to reduce emissions from IT equipment, from a recent Oxford University study.