Avoiding greenwash

What are the penalties for misleading claims in the UK?

Greenwashing, or making false or misleading environmental claims, is considered a form of false advertising and is subject to penalties under the consumer protection laws in the UK. The penalties for greenwashing can include fines, legal action, and damage to a company's reputation.

The UK government has issued guidance on environmental claims to help businesses avoid making false or misleading claims. The guidance sets out the types of claims that are likely to be acceptable, such as specific claims that are truthful, accurate, and based on verifiable evidence.