AI is becoming part of the infrastructure of advertising. That means responsible media can no longer stop at carbon measurement. It needs to connect carbon, advertised emissions, AI governance, culture and trust into the way media businesses actually work.

For this edition of Impact Leaders, Toby speaks with Sophie O’Brien, founder of Pollen Careers, about what happens when you stop trying to game broken hiring systems and start redesigning them instead. They talk about the frustration that led Sophie to build Pollen, what she has learned from working with early-career talent, how she balances values with commercial reality, and why impact often shows up in the smallest moments as much as the big wins.

An Impact Leaders interview with Esme Verity on alternative funding, VC alternatives, ownership, and building mission-led businesses.

ZeroBees' CEO Toby interviews Ed Bird, Co-Founder of Bird Eyewear, certified B-Corp

Senior Counsel Maurits Dolmans and NZLA CEO Georgina Beasley on how fiduciary duties, competition law, and legal culture can unlock climate action and impact.

ZeroBees' CEO Toby interviews Bertel Haugen, Head of Innovation & Sustainability at Rude Health, the colourful, outspoken food and drink brand that’s become a staple for the UK. A certified B Corp with organic sourcing at its core, Rude Health has built a business that’s equal parts taste, transparency, and playful disruption.

ZeroBees' CEO Toby interviews Becca Samson, who has lead sustainability change within Tony's Chocolonely, WeTransfer among others. Hear about her personal journey and experience leading change,

ZeroBees & Veraco partner to help healthcare providers cut costs and carbon footprints with the HyGe Smart Dispenser. Align with NHS STEPS today. Be part of the sustainable healthcare movement!

ZeroBees' CEO Toby interviews Lisa Morelli, Founder and Director, 4Couture. Learn from her experience with leading B Corp and impact.

At ZeroBees, we help organisations uncover and reduce their carbon emissions — especially in complex sectors like digital media. One of the most powerful examples of this is our work with The Independent, the UK’s leading fully digital news brand.

ZeroBees' CEO Toby interviews Karl Walker-Finch, Lead Dentist at Smiles In Tandem. Learn from his experience with leading a healthcare SME with sustainability front of mind.

ZeroBees' CEO Toby interviews Gillon Dobie, Impact Director at GrowUp Farms. Learn from his experience with leading B Corp and impact.

Finisterre has been dedicated to crafting sustainable surfwear. Read more about its journey to improving its B Corp score.

Who Gives A Crap (WGAC) is one example of taking sustainability and making it attractive!

Starting our Sustainability Spotlight with Tony's Chocolonely's open supply chain initiative.

ZeroBees becomes a Certified B Corporation.

Diversity Media Sales leading the way on inclusion in media with ZeroBees' new Business Impact Tracker

What is the Corporate Sustainability Due Diligence Directive (CSDDD) and how will it affect SMEs?

Feeling down and powerless after COP28? It's been a roller-coaster that's for sure. From "historic" (!) to "abject failure," the mixed reviews and weasel words in the final commitments (or lack thereof) surrounding #COP28 have left many people feeling a little anxious and betrayed. But amidst the complexities and challenges, we can't succumb to powerlessness. We need to channel that energy into positive change where we can - in our organisations, individuals and communities.

What is the Corporate Sustainability Reporting Directive (CSRD) and what does it mean for my company?