This blog explores the difference between having a carbon footprint and having carbon data you can actually act on. It breaks down what "decision-useful" means, what's missing from a basic total, and why measurement alone isn't the same as real climate progress

Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.

The Global Media Sustainability (GMSF) Framework is a voluntary industry framework for measuring greenhouse gas emissions from media campaigns consistently across channels. This article breaks down what it is, the problem it solves, what it tracks, and what adopting it does, and doesn't, actually mean.

Learn what B Corp means, how certification works under the new standards, and what it means for businesses looking to certify or recertify.

Learn what ESG means in practice, why it matters beyond reporting, and how SMEs can focus on the environmental, social, and governance issues that count.

Learn what net zero really means, why it is more than offsetting, and what businesses need to do to build a credible reduction-first strategy.

Learn what a carbon footprint is, what it includes, how it is measured, and how businesses can use footprint data to prioritise action and reduce emissions.

Learn what Scope 1, 2 and 3 emissions mean, why they matter for SMEs, and how to use them to measure impact, identify hotspots, and act credibly.

Life Cycle Assessments (LCA) measure the environmental impact of products from creation to disposal. Here's our guide to LCA!

The B Corp certification is undergoing significant changes in 2025. Here's your briefing on what to expect.