Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.

For this edition of Impact Leaders, Toby speaks with Sophie O’Brien, founder of Pollen Careers, about what happens when you stop trying to game broken hiring systems and start redesigning them instead. They talk about the frustration that led Sophie to build Pollen, what she has learned from working with early-career talent, how she balances values with commercial reality, and why impact often shows up in the smallest moments as much as the big wins.

Learn what B Corp means, how certification works under the new standards, and what it means for businesses looking to certify or recertify.

After speaking with impact leaders across sectors, from food and fashion to media, healthcare, law and tech, a clear set of patterns has emerged. These are not polished ESG slogans, but practical lessons on culture, B Corp, leadership, measurement, growth and commercial resilience.

The latest from ZeroBees' Impact Leaders Series: In Conversation with Tasmin Chilcott & Dylan Tweedale from Dryrobe®

ZeroBees' CEO Toby interviews Lisa Morelli, Founder and Director, 4Couture. Learn from her experience with leading B Corp and impact.

ZeroBees' CEO Toby interviews Gillon Dobie, Impact Director at GrowUp Farms. Learn from his experience with leading B Corp and impact.

Impact Leaders: Interview with Matt Longley on B Corp and Sustainability Leadership

ZeroBees' CEO Toby interviews Lina Ruiz, Impact Leader. Learn from her experience with leading B Corp and impact.

The B Corp certification is undergoing significant changes in 2025. Here's your briefing on what to expect.

Who Gives A Crap (WGAC) is one example of taking sustainability and making it attractive!

ZeroBees becomes a Certified B Corporation.