Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.

Learn what net zero really means, why it is more than offsetting, and what businesses need to do to build a credible reduction-first strategy.

Learn what a carbon footprint is, what it includes, how it is measured, and how businesses can use footprint data to prioritise action and reduce emissions.

Learn what Scope 1, 2 and 3 emissions mean, why they matter for SMEs, and how to use them to measure impact, identify hotspots, and act credibly.