This blog explores the difference between having a carbon footprint and having carbon data you can actually act on. It breaks down what "decision-useful" means, what's missing from a basic total, and why measurement alone isn't the same as real climate progress

Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.

Learn what net zero really means, why it is more than offsetting, and what businesses need to do to build a credible reduction-first strategy.

Learn what a carbon footprint is, what it includes, how it is measured, and how businesses can use footprint data to prioritise action and reduce emissions.

Learn what Scope 1, 2 and 3 emissions mean, why they matter for SMEs, and how to use them to measure impact, identify hotspots, and act credibly.