This blog explores the newly approved Brick Lane data centre development and what it means for local businesses, communities, and residents of Shoreditch. It looks at the environmental and social costs raised by campaigners, the political backdrop under new PM Andy Burnham's AI agenda, and what SMEs can learn about preparing their own AI governance and carbon reduction strategies.

AI is becoming part of the infrastructure of advertising. That means responsible media can no longer stop at carbon measurement. It needs to connect carbon, advertised emissions, AI governance, culture and trust into the way media businesses actually work.