This blog explores the difference between having a carbon footprint and having carbon data you can actually act on. It breaks down what "decision-useful" means, what's missing from a basic total, and why measurement alone isn't the same as real climate progress

FIFA's 2026 World Cup polluted an estimated 9 million tCO2e. This blog breaks down the flights, private jets, sponsors and human cost behind that number, and asks why a tournament sponsored by the world's biggest oil company still calls itself sustainable.

Advertised Emissions measures the greenhouse gases caused by the extra buying advertising drives, not just the footprint of making an ad. It's a contested concept, trade bodies question the methodology, but it raises a genuine question about advertising's wider climate influence.